Huajiao Live Streaming Coins

Launched in June 2015, Huajiao is a standalone, pure-play live streaming app. They made a name for themselves early in the live streaming boom by investing heavily in advertising, even hiring one of China’s biggest actresses, Fan Bingbing, to be their ‘Chief Experience Officer’ (aka spokesperson) and stream on the app. Live streaming is hugely popular with millennials and there are a raft of apps that aim to provide a platform to engage with young people. Huajiao Live, regularly feature Chinese celebrities, who share their lives online and provide followers with a glimpse of their famous lives. These apps also encourage their young users to share their lives online and provide a community environment so that users can chat with people as they live stream. The apps are also socially enabled so that users can share the content via their WeChat and Weibo profiles.

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