Inke Diamonds

China-based live streaming app Inke, which enables users to earn money from their content, made it to the seventh spot on App Annie’s worldwide revenue rankings of iOS and Android apps in April 2016. The report said Inke has a “unique monetisation model”, where viewers can send virtual gifts to hosts through in-app purchases. The host receives 30 per cent of the gift’s value, which encourages them “to produce high-quality content”, while also keeping the platform profitable. Hosts can also “enhance the viewing experience” by adding interactive stickers.

Low entry barrier: Inke’s philosophy is that anyone can livestream opening the door wide for amateurs of all kinds, which basically means that any regular user has the potential of making a name for him/herself on the platform. Battle mode: Now here’s maybe where Inke starts to differ from the social media platforms Westerners are used to. The battle mode, which is also known as “PK mode” in China, allows streamers and viewers to ‘battle’ — and Inke is the first livestreaming app to include this mode. PK mode randomly matches up two streamers who agree on the battle rules and then have seven minutes to challenge each other. Some have serious singing competitions or dance-offs while others see who can shake their shoulders the best or who can hold a pen with their upper lip the longest. They also agree on the punishment for the loser, such as doing push-ups, doodling on their face, or whatever. Viewers comment and send virtual gifts to their favorite streamer, who often responds to the top contributors. The scores of the two rivals change in real-time at the bar on top, depending on the value of virtual gifts they receive and at the end, there are 90 seconds of ‘punishment time.’

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